KaizenTrack™ Features And Benefits

The following details and information apply for the last version of KaizenTrack™, version 1.3.

Features and Benefits:

We will discuss each feature and the benefits related to it one by one. For more technical details about setting up the campaigns and tests, please consult our knowledge base, located at:
http://kb.kaizentrack.com and our manuals.

Here, you'll get a clear idea about what KaizenTrack can do for you and what features it can provide:

1. Easy to understand and use menu.

We have made sure to simply the interface of this software that even a non-technical person can use this software like a second nature. You are constantly provided with "preview" function to see how your work will look like and minimize the human errors.

2. Testing methods:

2.1. The Split-test

We have added an unique function to the usual split-test that allows you to add more than 2 pages to the split-test and compare more variables. This means, if you like to use split-testing as your way of to test headlines, subheads, offers, etc., that you can minimize the time involved in this process. You get fast results and fast control pages, for the same amount of traffic. Therefore you will spend less money for the same results involved.

2.2. The PHP split-test

This option has been added as an advanced way of split-test, that allows you to test more than 2 versions of the same variable in the same page. This means you don't have to write many web pages to make a split-test; you'll just keep your web site structure simple.

2.3. The Taguchi test

Taguchi testing is the most effective method of testing multiple variables on a web page. Using KaizenTrack you can make up to 34000 tests within 18 tests. You'll just have to choose what variables you want to test and KaizenTrack will automatically do the work for you.You'll have to allow 500 responses to be sure you have a statistically relevant conversion. But, you save time and in the end lots of money, because you have the possibility to add up to 15 variables - this means you can test a whole page with every important paragraph, offer, image etc.- and get a fast control page.

3. Tracking Methods

You have the possibility to choose from 3 different methods: tracking URL, img script and javascript.

We recommend the tracking URL for the simple campaigns that need to be protected, like the download page/thank you page; you also have to use the tracking url for the advanced tests, like split-test, PHP split-test and Taguchi test.

The img script is for tracking the response from the emails, but it can be used to also track the visitors from a web page.

And finally the javascript for every important campaign that you may have, because it is more effective and more accurate. (Some webservers have problems with the 3rd party cookie and that's why we have added this option.)

4. Conversion methods

We are actually using the real and authentic mathematical formulas discovered by Dr. Kowalick implemented in Taguchi testing. The algorithms are optimized to compare and deliver a fast and reliable result. We are confident that we had achieved this goal.

The software automatically shows the conversion statistics for each tracked campaign. You can see the "road map" of a visitor on your website - the page from where he came from and the pages he goes to.

5. Traffic monitor

You are able to also see the conversion for each type of traffic source, including the keywords from PPC advertising.

You have the advantage to see which banner has the best conversion or what ezine, article, etc. has the best conversion.

You have also the advantage to see which PPC keywords are making sales, and focus the advertising only on them, reducing your costs and increasing your profits.

6. Compatibility

Finally, but not least, now, all scripting and layout will perform the same on both major browsers, internet explorer and firefox.

7. Requirements

You will only need a hosting package with php and mysql support to install KaizenTrack. The system requirements are very low because we have been focusing on delivering the best solution for tracking and testing. KaizenTrack will work on almost every web server out there.

8. Support

Please allow one business day to get our reply and solution if you have an urgent problem.

For more exclusive technical details about KaizenTrack, send an email at support@kaizentrack.com and we'll reply to you as fast as humanly possible.