“How a Japanese Professor, an American Rocket Scientist and a Romanian Computer Science Graduate Can Help You Transform Your Website Into a Turbo-Charged 24/7 Money Magnet – in the Next 12 Days”

Let me ask you this: Does it frustrate you that your website makes just a tiny fraction of its profit potential?

Do you get depressed when you realize you could actually make 10 times as much, consistently, if you only knew how?

What if I could show you a way you could massively increase the returns from your website – by performing a few easy yet powerful tests and tweaks?

Would you be interested?

“I’m a big fan of testing. And I teach it as much as I can, as I believe 99% of marketers out there do not test at all. It’s a shame, because they’re leaving so much money on the table.

Test it. And if you have several websites or salesletters, don’t stop there. Test it some more. You’ll be glad you did. Or like some of my students, you’ll be mad – mad because you’ll soon realize how much money you left sitting on the table all this time by NOT testing. ”

– Michel Fortin, author, copywriter and Internet marketing expert
 
If you are ... (check which one applies to you)





... you're about to learn the most neglected truth about how to create a super-profitable website.

If you've ever wondered what the single most important focus should be in your Internet business, that when put in place would single-handedly account for more sales than any other focus, I would tell you, without a doubt – it's the ability to test.

1. Which parts of your website boost sales, and which push visitors away?
2. Which of your web traffic sources make money, and which don't?

Listen closely. You could spend a bundle putting up a stunning website, submitting it to all the search engines, and promoting it like crazy – but all the highest quality web traffic in the world won’t do you much good if your visitors click away because elements of your website aren’t compelling enough to make them stay, let alone buy what you’re selling.

In the next 5 minutes, I’ll show you how to quickly and easily make your website insanely profitable in as little as a week – even though you haven’t had this knowledge before.

But to discover how to do this you must read every word of this article very carefully.

“Knowledge is power.”

– Francis Bacon

 

So how do you transform your website into a turbo-charged 24-hour money machine?

Pay close attention.

As an Internet marketer you know you have to get traffic to your site.

And you know that to get a steady flow of traffic you have to use pay-per-click advertising, send out emails with links back to your site, write articles that have your signature file and so on.

But what’s the use of a lot of traffic if it doesn’t get you the results you want?

Some traffic sources will convert well into leads and sales … others won’t.

If you don’t know which of your sources work and which don’t, how will you know where to focus your marketing efforts?

Common sense, isn’t it?

You could be spending a fortune on Google Adwords, when sending out emails with links to your site bring much higher results.

If you get sky-high results when you send emails to your (or your joint venture partner’s) list but your Adwords campaign gets just a trickle, it makes sense to cut your Adwords campaign, grow your list (or get more JV partners) and focus on sending out emails – your return on investment is far higher.

The way to double your profits is to cut out wasteful advertising and invest in marketing that brings you a high return on investment.

But how do you KNOW which traffic source brings in the moolah and which doesn’t?

Plus you have to bear in mind the many variables on your web page (headline, font type, background color, price, position of opt-in page, color of opt-in buttons and so on). These all play a role in how well your web visitors respond to your message when they reach your web page.

Moreover, a combination of one headline with a price of $97 and a red order button may lead to a flood of sales, while a combination of another headline with a price of $37 and a blue order button may lead to a handful of sales.

You have literally thousands of ways you can combine variables so you arrive at your optimal web page.

But how do you KNOW which combination of variables will give you a super-optimized web page that works like gangbusters?

And this is just one web page.

Typically as an Internet marketer your website has at least three pages:

  1. Sales letter page

  2. Order page

  3. Download page

And each page has multiple variables. You have to know – whether you’re a newbie or an experienced Internet marketer – which combination of variables gets you the best results.

Without testing you’re just gambling on (1) getting the correct combination of variables on each web page and (2) getting the highest quality traffic sources.

Guessing ... flying blind ... stumbling around blindfolded…

Yet, as Michel Fortin says, “99% of marketers out there do not test at all.”

Why not?

Is it because

  • they don’t know they should test?
  • they’re too lazy to test?
  • they don’t know which parts of their websites to test?
  • they don’t know which testing software works best?
  • they’re scared the software may be too hard to install?
  • most testing software is too expensive for them?

Whatever the reason, if you want your website to start making you real money you have no option – YOU HAVE TO START TESTING, TRACKING AND TWEAKING.

Or else your website constantly leaks money, day after day, month after month …

Without testing, imagine how much money you lose over a whole year!

However, you don’t have to carry on like this.

A Frustrating Situation

Just a few years ago marketers could only do “A/B split tests” to isolate weak parts of their sites.

They’d test one variable of a web page at a time using a “rotator” script … keep their original web page as the “control” to test the new page against. But the new test page could have only one variable different from the variable on the control page – say the headline.

So the control was “Page A” and the page with the headline change was “Page B.”

After traffic flowed to both pages, the page that got the highest results became the control. If Page A got the best results, that stayed the control. But if Page B scored higher, then that became the new control – the new page A.

The website owner would then test another headline (on a new Page B) against the new Page A to see which headline got the best results.

And so it went on – perhaps testing seven, eight, nine or more different headlines. And this was just one variable on the page. The marketer would have to go through the same process to test the price, order button color, background color, guarantee and so on.

Imagine how long this took!

After, say, five tests of each variable (testing your control variable against five changed variables) you found that out of the five ...

  • headline C worked best

  • price D worked best

  • guarantee A worked best

  • order button B worked best

  • background color A worked best

But this only showed you how each of these variables scored when checked against a similar variable (headline against headline, price against price, and so on).

Weird thing is, when you combine all five (or however many) “best” variables from an A/B split test on one page, the new “optimized” page doesn’t always bring you the highest response!

You have to test ALL the variations against each other to get an optimized page.

What this means is, say you want to test five variables (headline, price, guarantee and so on) and three variations of each of those variables (three different headlines, three different prices, three different guarantees and so on) – you then have to test all the combinations of all the variations against each other.

This means you have to conduct 243 A/B split tests  (3 to the 5th power) to find your optimum web page.

A lot of split tests!

But what if you want to A/B split test 15 page variables, with just two variations of each of those variables? And then test all the combinations against each other to come up with your optimized web page?

What do you think the numbers are now?

A mind-boggling 32,768 (2 to the 15th power) A/B split tests!!

Imagine how long this would take you!

I don’t blame you if you now feel even more depressed.

How, you’re probably saying, can I ever hope to optimize my web pages in the few short hours available each day?

Well, I have good news for you – you don’t have to stay in the past.

The Benefits of 21st Century Testing and Tracking

Enter Genichi Taguchi, a Japanese whose work revolutionized the way marketers approached their advertising.

Taguchi was born in 1924 and grew up in Takamachi, a textile town where he first studied engineering. He wanted to join the family kimono business, but in 1942, with World War II hotting up, the Japanese Navy drafted him into their Navigation Institute.

In 1948, three years after the war ended, he started work in the Ministry of Public Health and Welfare where he became interested in experimental design. At the same time he worked in the Institute of Mathematical Statistics.

Taguchi gained his PhD in 1962 and became professor of engineering at Aoyama Gakuin University in Tokyo in 1964.

You’re probably thinking right now, What does a Japanese professor whose family made kimonos have to do with testing, tracking and tweaking my website?

Bear with me. You’ll see in a moment why Taguchi’s work is vital for your website’s success.

Taguchi realized that when faced with an engineering problem, say how to design an automobile so it performs to the max, many variables come into play. Each of those variables has to mesh in combination with all the other variables to make the design work.

The process Taguchi devised, the “Taguchi method,” boiled down a problem involving thousands (or even millions) of combinations into a few experiments researchers could perform at the same time. His “multivariate testing” process was recognized as a breakthrough, and in the United States Bell Laboratories and Ford began using it.

Ford used Taguchi’s methods to design their Taurus, which became the best-selling automobile in the United States.

However, an American rocket scientist, James Kowalick, PhD, took Professor Taguchi’s methods a step further and modified them for the field of advertising.

Kowalick realized that Taguchi’s multivariate testing process could be used just as successfully to optimize ads, including web pages.

The problem you have when testing web pages, as we’ve seen, is the sheer number of variables you have to test.

Plus some variables in combination would make an ad perform better, while other combinations would actually lower the response.

The only way to optimize an ad (without the process taking months or even years) was to get away from A/B split testing and perform multivariate testing.

Kowalick took Taguchi’s 18 arrays (sets of tables of numbers) and turned them into a process to discover the best combination of all the variables that make up a turbo-charged ad.

Now, with his modified Taguchi process, Kowalick could test multiple variables on the same page at once. And … not just multiple variables, but two or more variations of each variable at the same time. Which meant he could run many thousands of tests at the same time to discover the best combination of elements that make up a web page.

What’s more, the incoming traffic would be split among the variations, so each visitor would see only one version of a page, no matter how many times that visitor loaded the page. Which meant visitors wouldn’t know other versions of the page were being tested at the same time.

CASE STUDY:

Michael Malloy, owner of Malloy Insurance Services, an insurance broker with clients throughout California, enlisted the help of Kowalick and M. Fantoni, a former marketing executive for Oracle Corporation and management-consultant executive at A.T. Kearney.

Malloy had an opt-in email list of 7,500 names and was sending out ads he’d paid a lot of money for … but was getting virtually no response.

Kowalick and Fantoni focused on the control factors they thought affected Malloy’s ads and then designed various experiments. The process resulted in 12 Taguchi experiments to define the right email campaign for this product and target market. The control factors included graphics, colors and humor.

The experiments were 12 emailings to 625 addresses each – two emailings per day over six days. It took two days to analyze the results. Once Kowalick and Fantoni had optimized the control factors, all remaining mailings followed the same form.

The results of Kowalick and Fantoni’s multivariate testing amazed Malloy. His advertising costs dropped from $1,800 per week to $300 and his response rate increased from just 2 or 3 responses a week to around 70 – an increase of 2,233% … at one-sixth the cost!

– Inc. Magazine, September 2003

Which is where I come in.

At last! How to Make Big Online Profits

My name is Ciprean Pintea. I’m an Internet marketer who was tired of losing money through my underperforming website.

I didn’t know, without costly split testing over many months which parts of my website were optimized to get more leads and customers and which were a waste of time.

Plus there are so many variables on a website that it would take me years with traditional A/B split tests to test all the different combinations … I had only a few hours free each day for testing.

I just didn’t have the time, patience and heart for this.

Do you agree with me, your work should be fun as well as profitable?

I wanted my website to start making me money and I wanted to enjoy doing it. So I had to find a better solution.

Only problem was … I couldn’t find the features I wanted in any of the ad-tracking software available anywhere in the world (even ad-tracking software developed and recommended by Internet “gurus”).

With other tracking software …

  • Software A had one or more features Software B lacked

  • Software B had one or more features Software A lacked

  • Both Software A and Software B lacked features I wanted in my tracking software

For example:

  1. Some tracking software crashes when avalanches of traffic hit your site.

  2. Some tracking software forces you to create two landing pages to test just one element of a page.

  3. No other tracking software shows you each source of traffic down to the very keyword used.

    I wanted to own the most powerful, stable, feature-rich testing, tracking and tweaking software possible. And my only option was – yes, you guessed it – build my own.

    So I designed my new software, based solidly on Dr. Kowalick’s modifications of Professor Genichi’s “Taguchi method,” and included all the features I wanted to give me the edge over every other Internet marketer in the world.

    But I needed an outstanding computer programmer to make the software for me.

    So I hired Costel Asofiei (computer science graduate of the oldest university in Romania, Al. I. Cuza University of Iasi), who coded the entire platform over a period of 7 months. “KaizenTrack” was born.

“This is a stand alone testing program. PHP based very solid interface. Easy to setup …

The design is very robust and easy to use. Bare bones straight to the facts data analysis … What I like here is I can do quick tests and move on.”

– David Bullock, Taguchi ad optimization specialist: certified and trained by Dr. James Kowalick

Before I tell you what “kaizen” means, let’s back up a bit. Did you know my small central European country of Romania (population 23 million) is home to many of the world’s best computer programmers?

FACT: Bill Gates employs 300 Romanian software developers at his Microsoft campus in Redmond, Washington.

“Bill Gates once told me that he is very satisfied with the quality of the Romanian programmers and that he is already used to hearing English with a Romanian accent on campus. Moreover, other people from Microsoft share Bill Gates’s opinion of the high level of expertise the Romanian specialists have brought to Microsoft.”

– Silviu Hotaran, General Manager of Microsoft Romania, Banii Nostri magazine, September 17, 2003

FACT: Steve Ballmer, CEO of Microsoft, recently said he appreciated the high degree of Romanian talent, especially in the areas of computers and mathematics.

FACT: Romanians are among the top three most active nations at RentACoder, according to founder and CEO Ian Ippolito. In November 2005 Romanians accounted for 18% of the transaction volume, followed by Indians at 17% and Americans at16%.

FACT: Athens Development, Inc., a company from Tennessee that specializes in software applications for marketing, has been using RentACoder for 18 months. Athens Development outsources several projects every month and prefers coders from Romania.

According to company founder Tracy Childers, Romanians always deliver high quality and are very committed to results.

FACT: In 2002 Romania’s team won first place at the eighth Information Technology Olympics of Central Europe.

FACT: In 2003 Romania (out of 70 participating countries) won joint first place with the American and South Korean teams at the International Olympiad of Informatics, Wisconsin, USA.

FACT: In 2004 Romanian computer science students came first at Oracle Corporation’s annual “International Data Modelling Competition.”

FACT: In 2005 Romanian student teams came third at the International Mathematical Olympiad in Mexico.

“Romania, like many other countries in eastern Europe, is home to some of the most skilled techie bods anywhere on the planet.”

– Michael Cheney, Internet marketer and Adsense expert

So why the name “KaizenTrack”?

I chose this name because the Japanese word kaizen means “continuous improvement of an activity to eliminate waste.” Kaizen described the application of my new software exactly.

Plus as KaizenTrack was based on the work of Professor Genichi (adapted by Dr. Kowalick) it made sense to choose a Japanese name to show my link to his groundbreaking work.

At first I was going to keep KaizenTrack for my own use alone – to make a LOT of money on the Internet.

But then, after I thought the idea over for a while, I realized I'd actually benefit more if I made it available to a small group, say 1,000 people.

Here’s why.

I’d make many new friends and valuable contacts who’d give me ideas I hadn’t though of … so I could develop KaizenTrack even further.

If only 1,000 savvy Internet marketers ever got their hands on this powerful software, I wouldn’t be setting up too much competition for myself, would I?

Moreover, few people yet realize what a software powerhouse Romania is (Bill Gates would love to keep it a secret), and making KaizenTrack known and respected would be my small contribution to putting Romania on the map again.

Remember the Ceausescu revolution of 1989 when 5,000 of my fellow Romanians died? My country is still recovering from the years of Ceausescu dictatorship.

Moving on. Before I tell you about the six bonus online videos (made with Camtasia Studio) you get to help you use the software, let’s see what you can achieve with KaizenTrack.

What KaizenTrack Will Do for You

Here are the benefits of joining the KaizenTrack club:

  • Relax in the knowledge that KaizenTrack is free of all software bugs. Before, when you did a massive email promotion, remember how frustrated you became when your other ad-tracking software crashed? Or when it gave you wrong stats about your sales, subscribers or visitors?

    Worry no more. Costel, our programmer, tested KaizenTrack intensively to get rid of all bugs.

    Using Apache technology he set up a virtual server with multiple entry pages and simulated literally millions of visitors entering a website at the same time.

He then tested this against KaizenTrack and found an exact match for all the statistics – KaizenTrack passed the test with 100%!

  • To protect you from losing any of your traffic, KaizenTrack has a failsafe database protection mechanism built in. MySQL (a database management system) servers (a server is a large computer that hosts your website and makes it visible to the outside world) are not as reliable as Oracle or other multimillion dollar applications.

    So if you have overwhelming traffic, the multiple connections in the server database can result in catastrophic connection errors (as happened recently to well-known Internet marketer Rich Schefren).

    To prevent this problem, KaizenTrack loads backups to your server … and if the MySQL connection crashes, a default page loads and the extra visitors are directed to that page – so you keep all your traffic.

  • See how many “raw” impressions you get. (A visitor can view a web page more than once – each time the page loads to that visitor, KaizenTrack counts this as a “raw” visit. So one visitor can, say, load a page from your website five times. If that visitor loads the page five times over four days, you’ve had 20 “raw visits” from that one visitor.)
  • See how many “unique” impressions you get. (A unique impression is counted only for one computer loading an ad within a 24-hour period. After 24 hours of not loading this ad, this impression is counted again as a new “unique.” So the same visitor who visits the same page 20 times over a 4-day period and uses the same computer, would count as only 4 unique impressions.)

    Knowing your number of “raws” and “uniques” is vital because it gives you an accurate picture of who is visiting your web page on any day (or between specific dates).

  • See the actual keywords your visitors use and the pages those visitors land on. You’ll know the exact keywords in your Google Adwords campaign surfers use most often. And you can then optimize your campaigns for those keywords.
  • See which web pages on your site get the most visitors. Armed with this knowledge you can tweak your site further.
  • See the order in which your website visitors visit your web pages and where they enter and leave your site. Knowing this is critical because it shows you the pattern your traffic takes. If, for example, most exit before they reach your order page, you know you need to tweak your sales letter more.
  • See precisely what each visitor does on your website – opts in to download an ebook, buys your product … KaizenTrack even shows you which products they buy.
  • See exactly how many of your emails get opened after you send them out (their “open rate”).

Say you send out 1,000 emails to your list of subscribers and 500 get opened … you have an open rate of 50%.

Because you know your open rate youl have an idea of how many got caught in the spam filters. You then tweak your emails so more get through in future mailings.

Plus you learn to write more compelling subject lines so more people open your emails.

  • See how many people click on the links in your emails. Of the 500 people who open your emails, maybe only 100 click on the links, a 20% “click-through rate.” Again, priceless information, because this helps you sharpen your email copy so you get more click throughs.
  • See how many people who’ve clicked on your email links then respond to your offer (for example, buy your product). This is your “conversion rate.” Say 10 people out of the 100 who clicked through buy your product, your conversion rate is 10%.

    Important, because it shows you flaws in your offer, price and so on. Tweak these and your conversion rate will soar.

  • Choose the date range for your traffic details. In other words, you set the dates for when you want to see how your traffic performs, say, from September 30 to October 5. Another useful feature, because you may, for instance, send out a bunch of emails and want to see your response between two dates.
  • Perform traditional “A/B split tests.” Here you test two web pages at the same time, but change just one variable on one of those pages. The page that stays the same is your “control” page.

    Handy if you quickly want to test just one change between, say, two opt-in pages.

  • But if you want to test up to nine changes against your control variable save yourself hours of frustration with the more powerful “PHP split test” (PHP is a programming language that lets software run from a remote web server – the software runs on the server but works on your computer).

    The PHP split test lets you test up to nine variables of one part of your web page against your control variable on the same web page.

    Put simply, this means you can test on the same page, say, nine versions of a headline against your control headline.

The results show you which headline gets the highest response from your website visitors, and that headline then becomes your new control (unless your original headline outperforms each of the nine new ones).

With the PHP split test you no longer have to set up two pages (as with the A/B split test) every time you want to test one variable on a page – just test up to ten variables (your control plus nine variables).

  • Or take a quantum leap and set up your Taguchi (“Better-Than-Taguchi”) campaign and test multiple versions of the variables on your same web page at the same time. This optimizes your web page by doing thousands of tests automatically for you.

    Use your optimized web page as your control page and then optimize even more – until you get a super-optimized page. Then use that super-optimized page as your control and optimize even more … until your results go through the roof!

  • No more need to cut and paste. Highlight the part of the page you want to test, click on “Click Here To Add The Selected HTML Code” and, voila, the highlighted text appears in your test box.

    Before, you had to cut and paste all these data into spreadsheets. But now with this nifty function KaizenTrack saves you hours of valuable time.

  • When you do your PHP or multivariate test campaign your visitors see the same page display exactly the same way on their screen – no matter how many times they load the page.

    If your web visitors see a different test page on their screen each time they load that page it confuses them. (Imagine what they think if they see three different test prices come up each time they reload a page!)

    KaizenTrack takes care of this for you – it puts a small data file (a “cookie”) on your visitor’s computer hard drive so they see your same test page each time, no matter how many parts of the page you change when you tweak it.

  • Get an overview of your website’s business history with a complete archive of your marketing. KaizenTrack generates tons of data as “comma separated value” files, which you can then easily flow into Microsoft Excel spreadsheets (or any other compatible software).
  • Get a free automatic update whenever the most recent version of KaizenTrack is available to download. You then download the update instantly and start applying the extra software features at once. To update your current version to the latest one you simply press a button (easier than a Microsoft Windows update).

“I have started to see things that I haven’t seen before just from 1 day of tracking!

Keyword phrases that I have never even thought of and the amount of traffic from words that I am not even targeting. Good to see where they are landing too.

Your programmer Costel even updated the script for me. He is just awesome.Warmest regards.”

– Hoe Bing (Australia)

But wait – there’s more…

  • Are you a copywriter? Use KaizenTrack to write your online copy and learn scientifically which types of copy and formatting work online and which don’t.

Cut your learning curve by months (or years). KaizenTrack shows you in real time, while you do your test, which ad is likely to win. This saves you even more time.

Let your six bonus video tutorials show you step-by-step how to apply KaizenTrack to your website within an hour:

– Video 1: Getting Started

– Video 2: How to Set up Your Website

– Video 3: How to Set up a Simple Campaign

– Video 4: How to Set up a Split Test

– Video 5: How to Set up a PHP Split Test

– Video 6: How to Set up a Taguchi Test

  • You get 365 days email support. Email us your query and we’ll get back to you within 24 hours.
  • You get access to our helpful KaizenTrack online knowledge base, which will show you:
    – How to use KaizenTrack

    – How to track visitors

    – How to set up campaigns

    – How to monitor traffic

    – How to monitor keywords, and so on

  • You also get access to the KaizenTrack discussion forum, where you can read posts and ask your questions.

You Must Hurry – Limited Offer

For a short time only, KaizenTrack costs just $197 (or 3 monthly payments of $77).

Plus that $197 is a one-time investment – not a monthly recurring fee.

What’s more, you get free updates as long as you own KaizenTrack.

But … I have to warn you. You can only get KaizenTrack at this very low price until September 30.

I simply can’t keep the price at this low level any longer than September 30 – and I expect all remaining copies to be gone by then.

However, if any KaizenTrack downloads are left after midnight, eastern standard time, September 30, the price will rise to $397 (no exceptions) for the next 7 days.

And if any are left after that, at midnight EST on October 7, the price will rise to $427. Which is still an incredible bargain when you consider all the money this software will make you.

“I’m flirting with KaizenTrack Optimization System right now, and I Iike it.”

– Michel Fortin, author, copywriter and Internet marketing expert

If you want to be one of the few who benefit from my rock-bottom introductory price of $197 (or 3 monthly payments of $77), you’ll have to download your copy now.

Please don’t email me on October 1 with some reason why you couldn’t get to your computer by midnight September 30 and order the most powerful testing, tracking and tweaking software available anywhere.

If you want to be among the handful of elite Internet marketers in the world who use KaizenTrack to transform their websites into money machines that run on autopilot, you’ll have to act quickly.

And remember, KaizenTrack won’t stay static. You continue to get free upgrades as Costel adds more power-packed features.

So please take me seriously – when all 1,000 copies are gone, they’re gone for good. You won't ever be able to get your hands on KaizenTrack again.

“And here’s the software that will enable you to do the Taguchi (as well as split test) testing. It is powerful stuff and comes with a good guarantee.

The software is very inexpensive (other software costs in the $50k range or $1k per month – you’ll love this).”

– Kenrick Cleveland

Try out KaizenTrack for the next 90 days. If, for any reason, you’re not happy with your powerful new software program, I’ll refund your £197.

Plus, if, over the next 365 days, you don’t double the results of your first control ad after you’ve performed at least three Taguchi tests, I guarantee to refund your $197 and give you $100 as a thank you for at least trying KaizenTrack. And I’ll do it cheerfully, with no hard feelings.

You have nothing to lose.

At this price … and with all its jam-packed features … when you compare KaizenTrack to other ad-tracking software your decision is a no-brainer.

Now you've read this article you know how important testing and tracking is for you to to succeed on the Internet.

Go ahead, invest in your future now. Doesn’t it make sense to spend a measly $197 (the price of a few meals with your friends at a restaurant) to get a growing Internet business, month after month, year after year – where you can leave one website after another on autopilot?

Of course it does!

To your increasing results.

Your friend,

P.S. Listen, I truly want you to experience the thrill of making as much money in a month as most people make in a whole year. KaizenTrack is the software that will actually help you do just that. I wouldn’t be surprised if you easily made an extra $30,000, $50,000 or $70,000 in your Internet business over the next 12 months. Why don’t you give it a try today?

Support Center | Knowledge Base | Forum